Search Engine Optimization

Content

SEO section has four content parameters:

• Page Title - the title that is going to be displayed on the organic search results on Google or Bing and the browser tab.
• Page Description - the description that is going to be displayed on the organic search results on Google or Bing.
• Robots (optional) - instructions to the search engines whether to crawl a page and show it on organic search results on Google or Bing.
• Meta Tags (optional) - snippets of text that describe page's content.

Page Title

The title that is going to be displayed on the organic search results on Google or Bing and the browser tab. It should be between 50-60 characters long, since Google displays only up to 70 in the search results. It should be descriptive and can and should be different to the page title in Umbraco Backoffice.

Page Description

The description that is going to be displayed on the organic search results on Google or Bing. It should be about 155-160 characters long and have a detailed description on what the page is about. Best practices for SEO friendly meta description:

• Keep meta description between 150 -160 characters.
• Put the most important information towards the start of the meta description and within the first 100 characters.
• Include, naturally, the main keywords mapped to that page.
• Ensure the meta description is reflective of the content of the page: with no inaccuracies or spelling errors.

Robots

Instructions to the search engines whether to crawl a page and show it on organic search results on Google or Bing. Most of the time, this should be left empty and the Robots configuration will be handled through the Umbraco backend. However, if needed the default value can be overwritten by inputting the Robots configuration into an input box. This will apply the setting to the page robots and all the robots configurations of the children pages of the page. Useful guide on Meta Robots tags. Most common values:

• index,follow - tells the search engines to index the page and show it on the search results, while also follow the links it finds on the page.
• noindex,nofollow - tells the search engines not to index the page so it won't appear in the search results, while also not follow any links on a page.

Meta Tags

Snippets of text that describe page's content. Title, description and robots meta tags are already included in the head of the website, thus, it's not recommended to add them here. Add only the additional meta tags you need on the page. Pages created with tombola Umbraco will have the following meta tags by default and shouldn't be overwritten:

• title - the title of the page which appears on the search engine search results.
• description - the description of the page which appears on the search engine search results.
• color-scheme - allows the page to opt in to theme-specific default values of the browser's stylesheet.
• theme-color - customizes the user device surrounding interface with the specified color.
• googlebot - robots configuration for Google search engine.
• robots - robots configuration for the search engines.
• format-detection - determines whether or not telephone numbers in the HTML content will appear as hypertext links.
• apple-mobile-web-app-status-bar-style - sets the status bar style on apple devices
• viewport - value which controls the browser viewport size and shape.